Gert Jan Verhoog (1962) is actively involved in:

Strategic advisory for governance, media, and communication strategies, public affairs, positioning, interim and reputation management, crisis communication.

Thematic Work Experience

Public Administration, Democracy

  • Director of Communication and External Relations, Advisor, and Spokesperson for the Mayor and Aldermen of The Hague Municipality (2000-2008)
  • Spokesperson, Coordinator of Communication Team, Ministry of Justice (1992-1994)
  • Communication Strategy Advisor, Ministry of the Interior and Kingdom Relations (BZK), Directorate-General for Government Organizations
  • Security and Communication Advisor, Dutch House of Representatives
  • Advisor to the Management Board, ProDemos – House for Democracy and the Rule of Law, founding member of the Foundation for Democracy, Justice, and Free Speech on behalf of the same
  • Advisor CAOP for further operationalization of the central theme “Building Trust”
  • Advice Director of the National Program for The Hague Southwest
  • Public Affairs and Communication Strategy Advisor, Midden-Limburg Cooperation (SML)
  • Public Affairs and Communication Strategy Advisor, RijnGouweLijn, Municipality of Noordwijk
  • Communication Policy Advisor, Commission for Council Investigation, Municipality of Berkelland
  • Communication Strategy Advisor, Accessibility of The Hague city center for the Municipality
  • Communication Strategy Advisor, Delfland Water Authority

Law, Oversight

  • Head of the National Public Information Service, Spokesperson for the College of Attorneys General (1994-2000)
  • Interim Manager, Communication and Public Affairs Advisor, Judiciary Council
  • Communication Strategy Advisor, Arnhem-Leeuwarden Court of Appeal
  • Interim Manager, Communication and Public Affairs Advisor, The Netherlands Bar
  • Communication Strategy Advisor, Implementation Commission of the new Code of Criminal Procedure (Letschert Commission)
  • Positioning and Strategic Communication Advisor, Netherlands Mediation Federation (MfN)
  • Interim Manager, Positioning, Public Affairs, and Communication Advisor, Gambling Authority
  • Communication Advisor, Spokesperson, Advisory Board on Lifelong Prisoners
  • Communication Advisor, Children’s Rights Organization KidsRights
  • Media and Communication Strategy Advisor, Höcker Advocaten, Amsterdam
  • Media and Communication Strategy Advisor, Boels Zanders Advocaten, Maastricht
  • Media and Communication Strategy Advisor, Lemstra Van der Korst

Committee

  • Media and Communication Policy Advisor, Spokesperson, Investigation Committee for Sexual Abuse of Minors in the Roman Catholic Church (Deetman Committee)
  • Communication Strategy Advisor, Public Affairs, Implementation Commission of the new Code of Criminal Procedure (Letschert Commission)
  • Media and Communication Policy Advisor, Van Rijn Committee for Research on Behavior and Culture at Broadcasting Organizations
  • Media and Communication Strategy Advisor, Committee of Inquiry into the NLA program in Syria (Cammaert Committee)
  • Media and Communication Policy Advisor, Spokesperson, Committee on the Role of the Royal House in the J.A. Poch Case (Rinnooy Kan Committee)
  • Media and Communication Policy Advisor, Spokesperson, Further Investigation, Investigation Committee on Confiscation Settlements (Oosting II Committee)
  • Media and Communication Policy Advisor, Restitution Commission
  • Media and Communication Policy Advisor, Spokesperson, Evaluation Committee on the Construction Process of the Stedelijk Museum Amsterdam
  • Communication Policy Advisor, Committee for Council Investigation, Municipality of Berkelland (for Berenschot)

Energy

  • Communication Strategy Advisor, Public Affairs, Energy Beheer Nederland
  • Interim Director, Public Affairs Advisor, Communication TAQA Energy BV
  • Public Affairs Advisor, Governmental Relations, Vermilion Energy BV
  • Public Affairs Advisor, Fluor BV’s Board of Directors

Education, Culture, Media, Philanthropy, Digitalization

  • Media and Communication Advisor, Dutch National Opera & Ballet
  • Public Affairs Advisor, Maastricht University (UM)
  • Media and Communication Strategy Advisor, Nyenrode Business Universiteit
  • Public Affairs Advisor, Media and Communication Strategy, Vereniging Classici in Nederland (VCN)
  • Media and Communication Strategy Advisor, Trouw’s Editor-in-Chief
  • Strategic Advisor for Positioning and Public Affairs, Good Causes Netherlands
  • Public Affairs and Communication Strategy Advisor, Dutch Digital Agencies, Digital Citizenship Foundation Netherlands
  • Communication Advisor, Centric
  • Coordinator of City Desk, General Reporter, News Editor, Leeuwarder Courant (1986-1992)
  • Reporter, Freelance Journalist, Persburo Noord-Nederland (PENN), Friesch Dagblad (1980-1986)
  • Correspondent for Northern Netherlands for NOS Journaal, ANP, Trouw, De Telegraaf, Algemeen Dagblad, Het Parool, Het Vrije Volk, Nieuwsblad van het Noorden

Other Clients, Employers, Work

  • Media and Communication Strategy Advisor, UWV Management Board
  • Media and Communication Strategy Advisor, Cedris
  • Project Communication and Public Affairs Advisor, Salude Work and Income
  • Media and Communication Strategy Advisor, De Architekten Cie. regarding the renovation of the Dutch House of Representatives
  • Public Affairs and Communication Strategy Advisor, Tata Steel IJmuiden
  • Crisis Communication Advisor, Florence Group’s Management Board
  • Media and Communication Strategy Advisor, Merck Serono
  • Communication Strategy Advisor, Letec
  • Media and Communication Strategy Advisor, Dutch Security Association
  • Media and Communication Strategy Advisor, Wilgenhaege Vermogensbeheer
  • Communication Strategy Advisor, Pink & Nelson
  • Communication Advisor, former members of the Management Team of the Dutch House of Representatives
  • Advisor to various individual (former) executives, managers, and experts

Employers Chronologically

  • Saam & Verhoog BV – Director-majority shareholder (2011-)
  • Onderscheidend Vermogen BV – Director-majority shareholder (2008-)
  • Municipality of The Hague (2000-2008)
    Director of Communication and External Relations, Spokesperson for the Mayor and Aldermen
  • Public Prosecution Service (1994-2000)
    Head of the National Public Information Service, Spokesperson for the College of Attorneys General
  • Ministry of Justice (1992-1994)
    Spokesperson, Coordinator of Communication Team
  • Leeuwarder Courant (1986-1992)
    Coordinator of City Desk, General Reporter, News Editor
  • Persburo Noord-Nederland, Friesch Dagblad (1980-1986)
    Reporter, Freelance Journalist
    Correspondent for Northern Netherlands for various media outlets including NOS Journaal, ANP, Trouw, De Telegraaf, Algemeen Dagblad, Het Parool, Het Vrije Volk, Nieuwsblad van het Noorden.

Side Activities

  • Foundation for Democracy, Justice, and Free Speech (2020-)
    Chairman of the Board
  • Internationaal Perscentrum Nieuwspoort
    Member of the Board of Directors (2023-)
    Member of the General Board (2000-2008)
    Secretary of the Democracy & Debate Committee (2008-2015)
  • Spinoza Foundation The Hague (2020-2021)}
    Advisor
  • EEFA Foundation (2017-2021)
    Chairman of the Board
  • Loodslicht Foundation (2011-2021)
    Secretary of the Board
  • Prinsjesfestival Foundation (2013-2019)
    Chairman of the Board
  • Internationaal Perscentrum Nieuwspoort (2000-2015)
    Member of the General Board, Secretary of the Democracy & Debate Committee
  • Stichting Eén en Ander – inactive (2003-)
    Chairman of the Board
  • Mr Gonsalves National Innovation Prize for Law Enforcement (2004-2019)
    Secretary of the Curatorium
  • Stichting Kloosterkerk (2013-2019)
    Chairman of the Communication Committee
  • Stichting NL Confidential (2015-2019)
    Member of the Advisory Board

Ideas and Initiatives:

  • Prinsjesfestival, celebration of democracy
  • Slogan of The Hague: city of peace and justice
  • The Hague Festivals
  • Social Digital Standard
  • Digital Citizenship Netherlands Foundation
  • Kees Lunshof Lecture
  • Nieuwspoort Rapporteur
  • Binnenhoflezing
  • TAQA Cultuurfonds foundation
  • Day of the Judiciary
  • Mr Gonsalves National Innovation Prize for Law Enforcement
  • Mr Gerbrandy Debate
  • Concept: taakstraf (community service sentence)
  • Previously, among others: Eis Prize, Wied Prize